How I Work
My mission is to help you find and attract the ideal prospects to your business and helping you convert those prospects into happy, paying clients.
I have been helping businesses grow through copywriting and content marketing for over 15 years. But, I start out every new client relationship in the same way.
Before I can help you create killer content and sales copy, I need to understand you, your business, and who your ideal clients are. Once I know who you want to work with, what your ideal client’s biggest pain points are, and how you solve those pain points I am ready to get to work.
I work withB2B companies who are passionate about about helping their clients through the power of technology and exceptional customer service. I work with businesses who are focused on creating a better future.
Before becoming a full-time writer, I was an attorney. I eventually escaped the rat race of the law practice and built a career as a freelance writer. I’m a total geek. I love Star Wars, Star Trek, Harry Potter, and comic books.
I help companies by making complex processes easy to understand and by translating tech-speak into easy to understand concepts. I believe in the power of story to create lasting change. I became converted to the persuasive power of story when I has still working as a lawyer.
Why Story Matters
What judges and juries cared about, what persuaded them to side with my client, wasn’t my eloquence. It wasn’t my ability to find technicalities and obscure statutes.
The one thing that made the biggest difference to judges and juries was my client’s story.
The facts and the law mattered, but they mattered more when packaged in a compelling story. Instead of lecturing on similar cases and citations to code sections, I shared the story of the hard-working single mother who deserved to win or the immigrant business owner who barely finished high school but had worked to create a million-dollar business and sent his sons to college.
Your customers and clients need to see themselves in the stories you tell.
We are hard wired to love stories.
I write stories that draw people in and never let go. I write stories that motivate people to take action.
If you want to use the power of story in your web copy, blog posts, video scripts, or email marketing, I want to work with you.
If you want content and sales copy that connects with people logically and emotionally, contact me today.
You can send me a message through my website or you can send me an email at firstname.lastname@example.org
You work too hard to not be successful and happy. Let me help you bring in the right clients to your business.