When you use video ads on Facebook, Instagram, TikTok, & YouTube, you need to be able to convey your entire message in a tight 30-second or 1-minute spot. I write compelling video ad scripts that get your message across quickly and motivate your audience to learn more. I can write a voiceover script, a dialogue, or even a script for an influencer to perform. Let me help you make your next video ad convert browsers into buyers.
One of the keys to growing your business is educating your audience about how your business can help solve their problems. The secret to writing a great explainer video script is understanding that it’s not a mini-documentary—it’s a sales video. I write intriguing explainer video scripts that educate your audience and motivate them to take the next step in your sales funnel. Let’s make an explainer video that moves the needle.
Video sales letters are wildly effective. However, you have to approach the script for a video sales letter differently than you would a traditional sales letter. A great video sales letter script draws the audience in and guides them on a journey where they learn about how your business can solve their biggest problems. Let me write a video sales letter that makes your ideal customer feel like you’re talking directly to them.
A killer video script starts with having a deep understanding of who your audience is. The first thing I do when working with a new client, before I ever write a single word of the script, is to learn everything I can about your ideal customer.
People and businesses buy based on trust. Trust is an emotional response. However, nobody wants to admit that they bought something based on emotion. They need a story that they can tell their friends and collogues about their purchasing decision that makes them seem rational.
You might buy a car because you love the way it makes you feel when you drive it with the top down, but you need to be able to tell your friends that you bought the car at a great price and that it has an incredible warranty.
I study your target market so that I can craft video scripts that speak to their emotional and rational sides. I make sure I understand how their pain points make them feel, and I write a script that makes them feel confident your business will solve their pain.
My scripts are more than just words on a page. I write scripts that are carefully crafted to motivate the audience to take the next action step in your sales funnel. I don’t just write the words that will be said in the video, I also provide guidance for the visuals.
I write video scripts for everything from whiteboard videos with a voiceover to dialogue videos with two or more actors.
Click the link below to schedule a FREE 20-minute consultation where I’ll answer all of your questions and talk about how I would approach making a video script for your business.