You’re so much more than just a data or software company. Your products and services save lives! You help make healthcare more affordable and more effective. You deserve copy and content that shows your future partners that you understand them, and that you are here to help.
You’re disrupting the way finance and banking have worked for hundreds of years! Don’t settle for boring copy and content. Let me help you build your business by attracting the right kind of attention and converting browsers into lifelong clients. You need copy and content that match your bold vision.
Lawyers are skeptical. But, that doesn’t mean your lawyer-focused copy and content should be boring. Your products and services make businesses and law firms more effective and profitable! Let me create copy and content that’s compelling, detailed, and speaks the language of your target market.
Technology companies by definition are forward-thinking. The problem is, your customers and clients may still be stuck in the last century. You need copy that’s both exciting and educational.
I speak geek, and I can translate your innovative technologies into plain English for your target market. B2B technology copy and content needs to appeal to both the emotional and logical sides of the people who are buying from you.Your end-clients may be businesses, but you have to persuade the people in charge of making purchasing decisions to trust you.
Here are what some of my clients have to say about working with me:
Before I get started with any project, I need to understand who your ideal clients and customers are. I ask every client the same five questions:
Once I understand your clients, I work to understand your business and your products and services.I need to see how you fit into the stories your clients are already telling themselves.
The biggest mistake technology companies make is creating content and copy that is focused on them and not on the needs of their clients.
You need to make a business case and emotional case to your clients. They care much more about what your products and services will deliver than they do about how you will deliver it.
I make sure that your client is at the heart of everything I write for your business.
